Bad Old Way

Steps to Printing

1 The artwork for your job is ready, so print to a local laser printer to create a hard copy for the printer to work from

2 Close your application and copy all used files to a disk

3 Fill out an order form

4 Bundle everything up and call a courier

5 Courier Arrives and picks up Job

6 Courier Delivers Job

7 The Printer calls, the font you gave him is corrupt

8 Attach font to an email and send it to him

9 Printer calls, has font and it is working

10 Leave office to go and view Proof

11 Arrive at Printer's to see the proof

12 Look at proof, Approved

13 Are we on deadline? No the font problem caused delays job will be ready day after tomorrow

14 Come back day after tomorrow pick up job

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If you deliver print ready artwork to your printing company…
Then you will get charged a significant premium…

Your printer needs this premium to allow for the amount of work they have to perform on almost every customer delivered job just to get it back to the condition it was in before it left your computer. The problem for the printer is that they can’t and don’t charge anywhere near enough to fix these problems. So it’s losses all around, you pay too much, the printer doesn’t cover their costs and nobody wins as the money is just thrown into a continually self perpetuating pit of problems.

It’s not your fault – or your printer’s, but customer delivered artwork is responsible for introducing more errors into the printing process than all the other parts of the process combined.

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My First Website - 8 years in the making

So of course after taking eight years to get a forum I'm gunna bang on about the stuff I've been banging on about for the last eight years. The shocking amount of money, stress and time that is flat out wasted in the printing industry every second.

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